Heti Mba'e Réra ha Ñemboheko by Cansu Dagbagli Ferreira

Heti Mba'e Réra ha Ñemboheko by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

Heti Mba'e Réra ha Ñemboheko

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Brónse Winner in Mba'eñongatuha Category

16,768

Verified Award Winner

Verify Award Status for #158924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heti Mba'e Réra ha Ñemboheko

Heti, hérava oúva ñe'ẽ Dakota 'Óga'-gui, oikuave'ẽ kamby omoheñóiva mba'éichapa óga hepy ypykuéra oñote'ỹva reheve, ombovy'áva ka'avo América del Norte ypykuéra. Ko marca impacto social-gua ome'ẽ peteĩ vore og̃uapy oipytyvõ hag̃ua tekoha indígena kuérape. Arandu Ndahasýiva, concepto marca rehegua, oguereko ta'ãnga ha hepy estilo indígena rehegua, ñemboheko oñemopyendáva arte Dakota simetría geométrica-gui, ohechauka equilibrio ha joaju. Pe diseño omoĩ ojoaju paleta morotĩ-hũva sa'y ojehechauka porãvéva reheve, omomba'evéva pypuku arte indígena rehegua contexto ko'ãg̃agua-pe.

The Recognition

About the A' Design Award Brónse

Heti Mba'e Réra ha Ñemboheko ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Heti Mba'e Réra ha Ñemboheko ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Heti Mba'e Réra ha Ñemboheko ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery