Dou Xiaojiu Ñembohetykuéra Ñemboguata Lei Xue omba'apóva

Dou Xiaojiu Ñembohetykuéra Ñemboguata Lei Xue omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Dou Xiaojiu Ñembohetykuéra Ñemboguata

Lei Xue -gua

Mba'eporuhára: Beijing Forestry University

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,711

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159368 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dou Xiaojiu Ñembohetykuéra Ñemboguata Rehegua

Dou Xiaojiu Tembiasakue ha'e peteĩ kambuchĩ kaña marca oñemboguatáva oficina mba'apohápe guarã China táva tuichavévape. Peteĩ marca tekoha ha japo porãrãva ramo, oguereko ta'anga ra'ãnga ha caja jehecharamomba'e jehechaukarã, ohechaukáva oficina mba'apohára tembiasakue ta'anga rupive kambuipýpe, oñembojoajúva joguahápe ndive. Dou Xiaojiu omoambue tapicha jehupyty kaña mba'e rehegua hi'ári, ñemboguata ha jehai, omeẽvo joguahápe peteĩ vy'apavẽ ñemondýi. Dou Xiaojiu marca oguereko mokõi he'ise, ohechauka China kaña ombovy'áva joguahápe.

Jeguerohory

A' Design Award Brónse Rehegua

Dou Xiaojiu Ñembohetykuéra Ñemboguata ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dou Xiaojiu Ñembohetykuéra Ñemboguata ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dou Xiaojiu Ñembohetykuéra Ñemboguata ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Tuichakue ha Ñemyenyhẽ: Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm
Ñe'ẽ Rape: Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
Ñeapopy Tecnología: The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
Diseño Jepy'apy: Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story.
Ñesẽheka: Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing.
Inspiración: According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
Proyecto Ára Tuichakue: The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
Mba'apo Rape: The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: LeiXue
XingxingLi
YangMao
YiLi
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.