7Up Destinations Venezuela Y'uhéi Ryru by PepsiCo Design and Innovation

7Up Destinations Venezuela Y'uhéi Ryru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

7Up Destinations Venezuela Y'uhéi Ryru

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Brónse Winner in Mba'eñongatuha Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Y'uhéi Ryru

7Up Destinations Venezuela ha'e peteĩ serie latas y'uhéi mba'e apyra'ỹ (limited-edition) ojejapóva Latinoamérica merkádo peguarã ha oñemuãva Venezuela-pe. Kuatro latakuéra ohechauka kuatro tenda porã ha ojekuaaporãva tetãme: Adicora, Los Roques, El Yaque ha Canaima. Peteĩ-teĩ desígno ohechauka Venezuela ka'aguy ha mymba tavyrãgua. Peteĩ-teĩ lata renondépe oñembohapesa 7Up hovyũ ijypy guasúva, oikotevẽva marca ojekuaa porã hag̃ua pya'e. Lata kupépe ojeporu peteĩ hovy asuléa ykére y jeguaka rapykue, tekojoja ha jeguata rehegua ta'ãnga ndive. Tembiapo mba'e'apo ha'e ojejapo hag̃ua peteĩ jokupyty ñe'ãguigua umi oñemu'ãva ndive.

The Recognition

About the A' Design Award Brónse

7Up Destinations Venezuela Y'uhéi Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ 7Up Destinations Venezuela Y'uhéi Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. 7Up Destinations Venezuela Y'uhéi Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release