Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2024
Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata
Lays Dungeons and Dragons ha'e peteĩ tembi'u ryru ñemboguata ojejapóva papa chipa-kuérape g̃uarã. Ko ryru osẽ vaekue oñemoirũvo pe ta'angamýi 2023-pegua Dungeons and Dragons, Honor Among Thieves ndive, ha oñemoirũ avei peteĩ influencer mba'yru reheve. Pe ñemboguata ojepyso pe ta'angamýi mombe'upy rekha hi'ãva árigui. Ko campaña mbytépe oĩ The Potato, peteĩ ñemombe'uhára ojehecháva pe ta'angamýipe ha avei ha'éva peteĩ papa añetegua. Pe téma ombojoaju pe mombe'upy umi papa oñeñotỹva 100 kokue rasa Estados Unidos ha Canadá-pe, ome'ẽva umi chipa ojejapo hag̃ua.
The Recognition
About the A' Design Award Pláta
Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lays Dungeons And Dragons Tembi'u Ryru Ñemboguata ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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