Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã by PepsiCo Design and Innovation

Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã

Pepsi x Spotify ha'e peteĩ diseño ryru y'u jehepyme'ẽrã ojejapóva mbovymi jepyme'ẽ peguarã, oĩva Egipto retãygua kuéra peguarã. Ko arte ombojoaju Pepsi ha Spotify identidad visual-kuéra jojaha reheve. Pepsi hovy hesãi oñemoĩ joa peteĩ hovyũ hesãiete Spotify ha rap Egipto-pegua omoirũva ndive. Yvy'ári oiporu glitch tekove ha kuatiañe'ẽ kytĩmby ñeñoirũ, ha ojehai pópe purahéi ñe'ẽnguéra. Peteĩ código QR ojehai ryru ári omoneĩva umi yvyporakuérape ohendu hag̃ua peteĩ Pepsi purahéi ojejapóva peteĩ campaña "cashback" peguarã. Avei ojejapo peteĩ kit influencer-kuéra peguarã ryru ndive.

The Recognition

About the A' Design Award Brónse

Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pepsi X Spotify Ryru Mba'e Y'u Jehepyme'ẽrã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release