Pepsi Big Football Event LTO Mba'e'u ryru ñuãha PepsiCo Design and Innovation omba'apóva

Pepsi Big Football Event LTO Mba'e'u ryru ñuãha PepsiCo Design and Innovation omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Pepsi Big Football Event LTO Mba'e'u ryru ñuãha

PepsiCo Design and Innovation -gua

Mba'eporuhára: PepsiCo

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

120,003

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159649 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pepsi Big Football Event LTO Mba'e'u ryru ñuãha Rehegua

Pepsi Big Football Event LTO ha'e peteĩ mba'e'u ryru ñuãha ojejapóva aravo mbykymi peguarã, ojejapova'ekue peteĩ vakapipopo ñembosarái guasu Qatar-pe ojejapova'ekue 2022-pe g̃uarã. Pe ñuãha ohechauka ta'anga vakapipopo rayhuhára añetegua opaichagua tetãygua rehegua, ojagarráva pe vy'a tuichaite oñeñandúva peteĩ ñembosarái aja. Umi ta'angáre ojeporu paint filtro imandu'a hag̃ua rayhuhárakuéra ohova'ãi jepiveguáre ha ome'ẽ hag̃ua chupekuéra peteĩ jehecha arte rehegua. Umi ta'anga tee ha animación ojojoguáva omoasãive pe ñe'ẽ gráfico peteĩchagua. Pe jehupytyrã ha'e ojoaju hag̃ua pe marca umi vakapipopo rayhuhára tapichakuéra ndive pe apopy aja.

Jeguerohory

A' Design Award Pláta Rehegua

Pepsi Big Football Event LTO Mba'e'u ryru ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Pepsi Big Football Event LTO Mba'e'u ryru ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi Big Football Event LTO Mba'e'u ryru ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiración: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Emoñe'ẽ Marandu Myasãi

Patrocinado