Fruit Bar Mba'e Ryru Karu Michĩva Olha Takhtarova omba'apóva

Fruit Bar Mba'e Ryru Karu Michĩva Olha Takhtarova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2024

Fruit Bar Mba'e Ryru Karu Michĩva

Olha Takhtarova -gua

Mba'eporuhára: SOTB and D

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

15,963

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160663 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Fruit Bar Mba'e Ryru Karu Michĩva Rehegua

Fruit Bar ha'e peteĩ mba'e ryru ojejapova'ekue heta karu michĩ tekoyguáva rehegua. Ko'ã karu ojejapo ha'ãnga (nuts), yva ha temítyakuégui, hendaguéra japyhy'ỹre. Peteĩteĩ tekove ijapoygua, oĩháicha apricot, figo, plum, dates ha multifruit, ojehechauka peteĩ ryrúpe 140 aja 130 milímetro-pe. Sa'y hesãikuéva purpúra, naranja, hovyũ, hovy ha pytã, omboja'o umi tekoygua estante ári. Ta'ãngakuéra ojejapóva'ekue ohechauka peteĩteĩ yva, ojehechauka pu'aka ha vy'a rupive. Peteĩteĩ tembiapo oguereko iñe'ẽ logo ijeheguáva, ikatu haguã ojejechakuaave pya'e ha ombojoja marca peteĩ ta'anga porã ha ñemomorãva rupi.

Jeguerohory

A' Design Award Fiero Rehegua

Fruit Bar Mba'e Ryru Karu Michĩva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Fruit Bar Mba'e Ryru Karu Michĩva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Fruit Bar Mba'e Ryru Karu Michĩva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Tuichakue ha Ñemyenyhẽ: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Ñe'ẽ Rape: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ñeapopy Tecnología: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Diseño Jepy'apy: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Ñesẽheka: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiración: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Proyecto Ára Tuichakue: Poland. The project began in January 2023 and ended in June 2023
Mba'apo Rape: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.