Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty Ying Song Brand Design Shenzhen Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty

Ying Song Brand Design Shenzhen Co., Ltd -gua

Mba'eporuhára: Kweichow Moutai Co.,Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

34,951

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160697 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty Rehegua

Kweichow Moutai Sanhua Flying Apsaras ha'e peteĩ ñemboty apopyre (packaging design) baijiu, peteĩ kaguy chinagua, peguarã. Ko apopyre oiporu Flying Apsaras ra'anga, ojehecháva Dunhuang tapiaita'anga rehe (murales), ha upéva avei ojejuhu pe marca ra'angápe. Pe ta'anga ojejapo pópe, China ymaguare tapiaita'anga arte rekópe, ha oñemoĩ peteĩ sa'yju overapáva ári, upe sa'y ojehechavéva Dunhuang tapiaita'angápe. Pe karameguã ojepe'a akatúa gotyo, ha mokõi arai ra'anga jegua omongora pe botella oĩva ipype. Pe botella ojepe'a pe mbotyha metálica hi'áriguávagui. Pe karameguã ojejapo kuatiágui, ha pe botella katu ñai'ũ ojehapy'akuégui (cerámica) ha metal-gui.

Jeguerohory

A' Design Award Pláta Rehegua

Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Kweichow Moutai Sanhua Flying Apsaras Baijiu Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Tuichakue ha Ñemyenyhẽ: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Ñe'ẽ Rape: Chinese Baijiu packaging, packaging design
Ñeapopy Tecnología: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Diseño Jepy'apy: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Ñesẽheka: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiración: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Proyecto Ára Tuichakue: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Mba'apo Rape: The box is opened from the right side, and the bottle is opened from the top metal cap
Aty Rembiguái: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Ta'ãnga Mba'eñemoneĩ: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen