Extra Melty Upgrade Menta Ryru ShinyBay Design omba'apóva

Extra Melty Upgrade Menta Ryru ShinyBay Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Extra Melty Upgrade Menta Ryru

ShinyBay Design -gua

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160786 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Extra Melty Upgrade Menta Ryru Rehegua

Pe diseño aty omba'apo yuki oñembopiro'y rehe, ohechauka mba'éichapa tembi'u omboguejy py'aĩ. Ojejerure oñongatu umi mba'e ojeikuaáva marca rehegua EXTRA logo ha swoosh, upévare diseño aty omoambue porãve swoosh peteĩ esquí rape ramo omopu'ã peteĩ escena upépe ta'angamýi ikakuaa porã hag̃ua, oñemomba'e pe tema ndive. Ojehecha porã yva noha'éi peteĩ sabor je'e añoite, ha katu avei peteĩ yuki tabla heksakãva, omohu'ã mombe'u. Ojepota pe momento ohupytyvo menta omboguapy peteĩ esquí experiencia-icha jurúpe ha avei tembiporuhára apykápe.

Jeguerohory

A' Design Award Brónse Rehegua

Extra Melty Upgrade Menta Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Extra Melty Upgrade Menta Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Extra Melty Upgrade Menta Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Ñe'ẽ Rape: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Diseño Jepy'apy: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Inspiración: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Proyecto Ára Tuichakue: 6 months in Shanghai,China
Ta'ãnga Mba'eñemoneĩ: ShinyBay Design

Emoñe'ẽ Marandu Myasãi

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