Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2025

Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Pláta Winner in Mba'eñongatuha Category

25,346

Verified Award Winner

Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha

Langjiu Estate San Pin Festival ha'e peteĩ ñuãha apopyre baijiu-pe g̃uarã, peteĩ mokõiha China-gua kaguy hatãva. Ko aty oguereko mokõi apopyre temiandu rehegua, ojejapóva estancia ára ha estancia pyhare rehegua téma ári. Pe karameg̃ua okapegua avei omba'apo peteĩ mba'erendy kuatia oñemboapopyréva mbohapy ijyvatekue rehegua ramo, ha ta'anga estancia rechapyrã rehegua omongora pe mba'erendy. Ojehesapévo, pe mba'erendy omomandu'a pe pyharegua tesape jechauka ojejapóva estancia-pe. Pe ñuãha ohechauka estancia jehecha michĩmíva opa gotyogua, ha ome'ẽ peteĩ mba'e mandu'arã ha ndaha'éi jesareko pe kaguy añónte rehe.

The Recognition

About the A' Design Award Pláta

Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Langjiu Estate San Pin Festival Kaguy Ryru Ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei