Avand Kũ'ã Mba'e Ryrukue by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.
FieroMba'eñongatuha· 2025
Avand Kũ'ã Mba'e Ryrukue
Client: Avand Pastry
A' Design Award Fiero Winner in Mba'eñongatuha Category
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- Verified Award Winner
- Verify Award Status for #162500
The Design
About Avand Kũ'ã Mba'e Ryrukue
Avand ha'e peteĩ mba'e ryrukue serie ojejapóva peteĩ marca kũ'ã apoha boutique-guáve. Pe hendaite oguereko mbohapy kaha kũ'ã, peteĩ kaha galleta ha peteĩ kagua kuatiagui. Pe jehai pópe pincel reheve ojeike hendive pe arte digital, ojejapo hag̃ua tapicha ijayvu'ỹva ojoguáva peteĩ mba'e arte apopyre. Sa'yju hovyũ ha ita sa'y ojeporu marca sa'y jepy'apy ramo. Umi hendaite ojehaipyre ohechauka mba'éichapa pe kũ'ã ojejapo po reheve ha mba'eichaite pa oñeñangareko hese apoha aja. Peteĩ identidad dinámica ojeporu, upévare umi mba'e ryrukue ogueru heta arte rechaukapy iñambuéva, ndaha'éiva peteĩ diseño mbykymi meme.
The Recognition
About the A' Design Award Fiero
Avand Kũ'ã Mba'e Ryrukue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Avand Kũ'ã Mba'e Ryrukue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Avand Kũ'ã Mba'e Ryrukue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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