Brónse Mba'eñongatuha · 2025
Mahjong Lucky Coffee Kafé Pyrenda
by Wenduan Su
- A' Design Award Brónse 2025 in Mba'eñongatuha
- CLIENT: Shenzhen Technology Unversity
- Estimated Number of Design Views: 14,802
- Verification code D08AF20A30 · Verify this award
Colors
About Mahjong Lucky Coffee Kafé Pyrenda
Mahjong Lucky Coffee ha'e peteĩ kafé pyrenda ojejapóva mahjong rehehápe, peteĩ ñembosarái tradisional chína guiogua. Peteĩ-teĩ bolsa oguereko peteĩ jasy kafé, upéva ha'e mokõi po mahjong tiles-gui. Peteĩ po ojejapo ipu'aka hağua. Mokõi ha kafé jogua omohu'ãva, ha'e ojejapóva ohupytýgui peteĩteĩ kafé porsión peteĩ tila ramo, ha ipatrõ ndaikuaaporãi meve ojehecha peve. Sa'y arandu (naranja) ha pytã hesãiva, ha letra imbarete oñe'ẽ mitãrusukuérape. Oñeme'ẽ mokõi sabor. Ko pyrenda omoambue peteĩ jepokuaa arako'ẽgua peteĩ ñembosaraípe.
About the A' Design Award Brónse
Mahjong Lucky Coffee Kafé Pyrenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Mahjong Lucky Coffee Kafé Pyrenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Mahjong Lucky Coffee Kafé Pyrenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
