Scarlet Toallas Higiénicas by Masoud Najafi Amirkiasar

Scarlet Toallas Higiénicas by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2025

Scarlet Toallas Higiénicas

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Scarlet Toallas Higiénicas

Oñembohasývape ha umi jepokuaa kuñakuéra oguerekóva hembiasa ára rehehápe, pe concepto Scarlet toallas higiénicas ñembotýpe oñemoñepyrũ sãso ha py'arasy ñe'ẽme rehegua, mba'e pe producto oñembohéra ome'ãtava. Tekoha ome'ẽ py'aguapy ha sãso pe tekove táva ko'ág̃agua heta jey ndorekóiva. Ojejapóvo ko py'a py'arasy, pe ñemboty diseño oipuru inspiración tekoha ra'ãnga rehegua ha oipuru técnica acuarela membyrõva oikuaauka hag̃ua ko'ã temiandu. Pe resultado ha'e peteĩ ñe'ẽ ta'angáva mombykypa ha poético oñembojojáva pe producto ñe'ẽme'ẽ porãháicha ha ñembyahýi reheve.

The Recognition

About the A' Design Award Pláta

Scarlet Toallas Higiénicas ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Scarlet Toallas Higiénicas ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Scarlet Toallas Higiénicas ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi