Lucky Bread Tembi'u Ñemohenda by Antonia Skaraki

Lucky Bread Tembi'u Ñemohenda by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2025

Lucky Bread Tembi'u Ñemohenda

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner
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Colors

The Design

About Lucky Bread Tembi'u Ñemohenda

Ko empresa pohã, ary pyahu mba'e jerovia, omoĩmbaha teko ymaguare ha ko'ág̃agua, ojehechauka peteĩ mbujape ojejapo pokuaa-pe oñembojeraguáva ta'ãnga mba'eporãva, omoheñóiva tembiaporã Xompliastres Marathos-gua, Creta-pe. Peteĩteĩva mba'e jere ohechauka ha'ãrõ pypuku ñemoambue, ñemo'ã ha ñemyatyrõ jey rehegua. Ko diseño ha'e mombe'upa peteĩ tembiaporã oñemboykéva rehe, oñemoĩva tekoha ymaguare ha opaite tapicha rembimoha peteĩ mbujape oñemboheráva porãite, oñemohenda peteĩ káha rupive oñembosarái porãitépe. Ko pohã oservi celebración-icha tembiaporã rehe ha peteĩ mba'e oñeme'ẽva py'aguapy ha éxito pohã rehe.

The Recognition

About the A' Design Award Fiero

Lucky Bread Tembi'u Ñemohenda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Lucky Bread Tembi'u Ñemohenda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Lucky Bread Tembi'u Ñemohenda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14