Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru by Yangchao Wu

Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2025

Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru

by Yangchao Wu

Client: Yangchao Wu

A' Design Award Pláta Winner in Mba'eñongatuha Category

23,653

Verified Award Winner

Verify Award Status for #164285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru

Zhangzhou Sa'ykuéra ha'e peteĩ ñemuha ryru ha techaukaha apopyre ojejapóva peteĩ táva réra ñemombaretéve g̃uarã. Ko apopy oguereko peteĩ techaukaha jehecha rehegua, jopói ryru, peteĩ tenda ojeikuaa hag̃ua tembiapo ha peteĩ ñanduti rendaguã tekove pytyvõrã. Pytã ha yvoty daffodil ojepuru mba'e teete ramo, ojegueru upe tenda rembiasakue, jepokuaa ha óga ra'ãnga apopyrégui. Ojejapo avei tema oñondivegua umi mba'e ñemuha g̃uarã, ha'eháicha mooncake, ka'ay ha mandu'arã. Peteĩteĩva ryru orekóva 260 mm ipe, 260 mm ipypuku ha 140 mm ijyvate. Ryru apopyre ipyahúva omombarete ñeñangareko ojegueraha jave, ha ojepuru mba'e repyrã oiko porãva arapy ndive.

The Recognition

About the A' Design Award Pláta

Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Colorful Zhangzhou Marandu Aópe Mba'e Ñemuha Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.