Vegetable Box Ñembojere by Kikumi Yoshida

Vegetable Box Ñembojere by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2025

Vegetable Box Ñembojere

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner
Verify Award Status for #164661

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Colors

The Design

About Vegetable Box Ñembojere

Ko diseño omoambue yvyramata arte ramo oñemoñepyrũva yvy guive, ombyaty umi sentido ojehecha ha hyakuã rupive. Pe motivo, kuarahy rupi oñemokyre'ỹva, ojopy sanahoria oñemboja'o reheháicha, osimbolo joaju ome'ẽháme ha ohupytýva apytépe. Ko diseño ohechauka yvyramata ojekuaáva peteĩ tape ipyahúva ha iporãitéva. Umi etiketa ojejapo mba'e rupive oñongatu porãva ñembojere iporã, ikatu haguãicha ojeporu jey oñeme'ẽ rire. Ko temiaporã ombohetave yvyramata tepykue ojehechakuaáva, hekovéva porãvéva jeporavo ramo ha omboityvyjoja experiencia ome'ẽháme ha ohupytýva apytépe g̃uarã.

The Recognition

About the A' Design Award Brónse

Vegetable Box Ñembojere ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Vegetable Box Ñembojere ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Vegetable Box Ñembojere ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Dimensions & Packaging: 300 mm (w) x 235 mm (d) x 70 mm (h)
Tags: gift, package design, farmer, vegetable, foil stamping
Production Technology: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Design Challenge: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Research: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiration: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Project Duration: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Operation Flow: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Image Credits: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.