Hagata Farm Pickles Ñembojára by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.
FieroMba'eñongatuha· 2025
Hagata Farm Pickles Ñembojára
Client: Hagata Farm
A' Design Award Fiero Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #164705The Design
About Hagata Farm Pickles Ñembojára
Ome'ẽha mba'e ojehechauka hag̃ua, logo-pe oñemoinge ome'ẽha po ha daikon tykue ta'ãnga hendápe. Kuatia hovy tapi ári oĩva ombohapéva daikon tape'a. Sa'y ha tekove ojehechauka ta'ãnga'i michĩmíva rupive ombohesa'ỹijóva poja ha pypuku. Daikon morotĩ oñemombarete hag̃ua, etiqueta diseño oñemboheko michĩhánte. Kuatia hovy tapi rupive oĩva oservi avei ñembojára ramo ha kuatia aguyjevete ñembokuatiáva korapépe, omboguejýva joaju apopyre ha ome'ẽha apytépe.
The Recognition
About the A' Design Award Fiero
Hagata Farm Pickles Ñembojára ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Hagata Farm Pickles Ñembojára ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Hagata Farm Pickles Ñembojára oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
