Brown Brothers Limited Edition Kaguairã Botella Apoha Yiqi Tang and Zona Yuechen Guan omba'apóva

Brown Brothers Limited Edition Kaguairã Botella Apoha Yiqi Tang and Zona Yuechen Guan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2025

Brown Brothers Limited Edition Kaguairã Botella Apoha

Yiqi Tang and Zona Yuechen Guan -gua

Mba'eporuhára: Brown Brothers

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

12,476

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #164761 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Brown Brothers Limited Edition Kaguairã Botella Apoha Rehegua

Brown Brothers Limited Edition ha'e apoha ojejapo vaʼekue peteĩ kaguairã espumante moscato, yva rehegua peguarã. Ko conjunto ombyaty mbohapy variante, ohechauka pyharevete, kaʼarupytũ ha pyharemi. Peteĩ-teĩva variante-pe ojejapyhy tinta ryakuãva, upéicha ojehecha peteĩ ryakuã ojoguáva umi ára jave ojeporavovaʼekuépe. Sa'y rory ha diseño oikóva omomanduʼa peteĩ tropical vera'ũ árapokõi ha ojoehe jajuhu jey rehegua. Botella ha'e formato estándar 750 ml-gua, ojejapo vidrio recicla ikatuháicha, ha ojejapyhy grafika iporãva ha ipy'a guasúva. Tembiapo rembipota ha'e omoingo peteĩ apoha ohechaukáva ha oñeʼẽjovakéva rehegua umi tesa ha tĩnguẽ.

Jeguerohory

A' Design Award Fiero Rehegua

Brown Brothers Limited Edition Kaguairã Botella Apoha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Brown Brothers Limited Edition Kaguairã Botella Apoha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Brown Brothers Limited Edition Kaguairã Botella Apoha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Tuichakue ha Ñemyenyhẽ: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Ñe'ẽ Rape: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Ñeapopy Tecnología: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Diseño Jepy'apy: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Ñesẽheka: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiración: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Proyecto Ára Tuichakue: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Mba'apo Rape: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Aty Rembiguái: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Ta'ãnga Mba'eñemoneĩ: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.