Chinese Zodiac Gift Box Kaja Regalo by Tao Ran

Chinese Zodiac Gift Box Kaja Regalo by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2025

Chinese Zodiac Gift Box Kaja Regalo

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner
Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kaja Regalo

Chinese Zodiac Gift Box ha'e peteĩ kaja ojejapóva umi Chinese Zodiac ta'ãnga mba'e (dolls) rehegua. Umi zodiaco rymba ojehai lineagui py'ỹi, ndaha'éi umi ilustración yma. Peteĩteĩ diseño opyta kirirĩ ha ojekuaaporãva, ombojoaju umi téma yma ha peteĩ ñe'ẽ visual pyahu ndive. Kaja okápe ojejapo 1000g gray board-gui ha 128g ice white paper-gui, ojeporúva "hot stamping" (kañyha tatapy) ojejapo hağua. Kaja pýpe katu ojejapo 500g gray board-gui ha 128g ice white paper-gui, avei ojeporu hot stamping ha peteĩ tray EVA ojejapóva jekutu (carved) rupive. Kaja ojejapo peteĩ regalo ramo umi angirũnguéra pe.

The Recognition

About the A' Design Award Brónse

Chinese Zodiac Gift Box Kaja Regalo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Chinese Zodiac Gift Box Kaja Regalo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Chinese Zodiac Gift Box Kaja Regalo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.