Itaju Mba'eñongatuha · 2025
Moutai Shengyue Flying Fairy Kaguaha Ñuãha (Liquor Packaging)
by Ying Song Brand Design Shenzhen Co, Ltd
- A' Design Award Itaju 2025 in Mba'eñongatuha
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Kaguaha Ñuãha (Liquor Packaging)
Moutai Shengyue Flying Fairy ha'e peteĩ ñuãha ojejapóva peteĩ kaguy chinagua baijiu-pe g̃uarã. Ko diseño oipuru umi Flying Fairy ta'anga ojehaíva Dunhuang mural-kuérape, tenondete pe mba'epu jára oĩva Cave 401 Mogao Grottoes-pegua, ojehechaukáva ipópe peteĩ mba'epu sheng ha ijoja porãva. Isa'y tuichavéva ha'e pytã crimson yarn, peteĩ sa'y ymaguare chinagua, ha pe botella ahoja metálica ta'anga ojejapo peteĩ tembiapokue ymaguare esmalte rupive. Pe karameg̃ua ojepe'a akatúa gotyo ha oguereko hyepýpe peteĩ arai ta'anga mokõi jo'áva. Ko aty tuichakue 140 por 105 por 280 milímetro ha oipuru kuatia, cerámica ha metal.
About the A' Design Award Itaju
Moutai Shengyue Flying Fairy Kaguaha Ñuãha (Liquor Packaging) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Moutai Shengyue Flying Fairy Kaguaha Ñuãha (Liquor Packaging) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moutai Shengyue Flying Fairy Kaguaha Ñuãha (Liquor Packaging) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
