Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre by Sha Feng and Jiayi Lu

Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2025

Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award Brónse Winner in Mba'eñongatuha Category

16,003
Verified Award Winner
Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre

Kuatia Moñe'ẽrã: Yasy Opave'ỹva ha'e peteĩ karameguã ojejapo va'ekue mbojape yasýpe g̃uarã. Pe jehaipy ohechauka pe Jasy Pyte Ára rembiapo peteĩ tuichave tesarái guive, oheja rire umi ymaguare mombe'u ha oñemoĩ hese pe yasy opave'ỹha ha yvyporakuéra peteĩcha oĩha. Pe ta'ãnga ohechauka pe yasy poteĩ tenondépe: tata, yvoty, ita, arai, yguasu, yvytu, yvyty ha ka'aguy rupive. Oñeiporu pe spot color jehaipy ha hot stamping mba'apo. Pe okapegua karameguã ojoguava 335 sa. 75 sa. 195 milímetro ha oñemyenda umi mbojape yasy karameguã michĩvéva 70 sa. 70 sa. 35 milímetrogua.

The Recognition

About the A' Design Award Brónse

Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Eternal Moon Jehaipy Rekaviha: Yasy Jeykepyre ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.