Cny Design For The Year Of The Snake Kamby Ñuãha Mengniu Gaoke Fresh Dairy Products omba'apóva

Cny Design For The Year Of The Snake Kamby Ñuãha Mengniu Gaoke Fresh Dairy Products omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2025

Cny Design For The Year Of The Snake Kamby Ñuãha

Mengniu Gaoke Fresh Dairy Products -gua

Mba'eporuhára: Mengniu Gaoke Fresh Dairy Products

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #171317 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cny Design For The Year Of The Snake Kamby Ñuãha Rehegua

Cny Design For The Year Of The Snake ha'e peteĩ kamby ñuãha etiketa ojejapóva sa'i, ojejapova'ekue Mbói Ary Chino-pe g̃uarã. Pe etiketa ojejapo mokõi kuéhape BOPP material hesakãvagui. Pe kuéha yvategua ohechauka peteĩ mbói ra'anga geométrico, ohechaukáva po'a porã. Peteĩ esquina triangular pytã hembe'y opu'ãva omoneĩ ojepe'a hag̃ua pe kuéha yvategua, ohechaukávo jehovasa okañýva mborayhu, mba'erepy, mba'apo ha examen rehegua. Pe jepe'a rembiapo ombojere kamby pyahu ho'u peteĩ mba'e karai'imícha. Hot stamping oñemohendáva ambue tendápe ome'ẽ pypuku jehecha pe diseño-pe.

Jeguerohory

A' Design Award Pláta Rehegua

Cny Design For The Year Of The Snake Kamby Ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Cny Design For The Year Of The Snake Kamby Ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cny Design For The Year Of The Snake Kamby Ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Tuichakue ha Ñemyenyhẽ: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Ñe'ẽ Rape: Year of the snake, Zodiac, Milk, Packaging,Good luck
Ñeapopy Tecnología: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Diseño Jepy'apy: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Ñesẽheka: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiración: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Proyecto Ára Tuichakue: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Mba'apo Rape: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Aty Rembiguái: Design Director: Li Huang
Designer:Shen Jia Ting
Ta'ãnga Mba'eñemoneĩ: Mengniu Gaoke Fresh Dairy Products