Parsirang Ryguasu Japoha by Mohsen Koofiani

Parsirang Ryguasu Japoha by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2025

Parsirang Ryguasu Japoha

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Parsirang Ryguasu Japoha

Diseño estudio-pe, diseñador oipota omoheñói hag̃ua embalaje peteĩ identidad mbarete reheve. Ojapo ta'anga peteĩ ryguasu pañuelo oipotahápe ohechauka hag̃ua kokue reko ha pyahu mba'e. Sa'yju omoñe'ẽ ryguasu hovy ha pyhareve haku rehegua, ha pytã ome'ẽve py'a porã ha añeteguáva. Tipografía ikyre ha hesãi, oñeme'ẽ hag̃ua ñe'ẽmondo pya'e. Aravo hetave ñemyatyrõ rire, diseño paha ndaha'éi embalaje año; omoñe'ẽ tembiasakue kokue chacra ha ryguasu pyahu rehegua, ohechauka jerovia ha calidad cliente-kuérape.

The Recognition

About the A' Design Award Brónse

Parsirang Ryguasu Japoha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Parsirang Ryguasu Japoha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Parsirang Ryguasu Japoha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani