Itaju Mba'eñongatuha · 2026
Congtai Huofenzi Baijiu Ryru Ñemboheko
by Wen Liu
- A' Design Award Itaju 2026 in Mba'eñongatuha
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Baijiu Ryru Ñemboheko
Congtai Huofenzi ha'e peteĩ ryru ñemboheko ojejapóva peteĩ kaña chínagua (baijiu) rehe, ojehepyme'ẽva umi jehu'ýva pyahúpe. Pe ta'anga rehegua ñemoñepyrũ oñemopyenda y jeku'e ha kaña molékula-kuéra rekove akãrapu'ãva rehe, ojehechaukáva peteĩ ta'anga mbytegua rupive hérava Tesa Tekove Rehegua (Eye of Vitality). Pe botella oguereko peteĩ tekstúra oku'éva ojekutuva'ekue hi'ári ha peteĩ marka ra'anga oñemoĩva peteĩ résina pehẽngue ári. Peteĩ ñemboguapyha oñemohendáva pe botella mbytépe oipytyvõ ojejagarra porã hag̃ua. Pe karameguã okapegua oñeñuã kuatia yvyra ra'angáva reheve, ha kuatia iporãvéva oñemboja'óva ojapo peteĩ ta'anga osyrýva omomandu'áva yvyty ha ysyrykuéra rehe.
About the A' Design Award Itaju
Congtai Huofenzi Baijiu Ryru Ñemboheko ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Congtai Huofenzi Baijiu Ryru Ñemboheko ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Congtai Huofenzi Baijiu Ryru Ñemboheko omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
