Melodi Chocolate Ñemboryru Ñemohenda Ebru Sile Goksel omba'apóva

Melodi Chocolate Ñemboryru Ñemohenda Ebru Sile Goksel omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Melodi Chocolate Ñemboryru Ñemohenda

Ebru Sile Goksel -gua

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

7,760

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #175760 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Melodi Chocolate Ñemboryru Ñemohenda Rehegua

Ko ñemboryru ñemohenda oñemomba'eguasu chokoláte apoha mba'ekuaa yma guare Europa pegua rehe. Pe ñe'ẽ jehai omomandu'a mba'e he'ẽ ñemurenda yma guare rehe, ha ta'anga tembiapokue ohechauka mba'eporã, tembiapokuaa ha tembiasa. Pe visual sistéma ikatupyry ha ikatu oñemboyke pe joja rupi opaichagua ñemboryru pehẽnguére. Materialkuéra oñemboguata porãva, tembiapo rape, foil mba'emimi ha tembiapo teknika omoheñói jehecha porã premiumva oĩ porãva ñemurenda ha jopói apo peguarã.

Jeguerohory

A' Design Award Brónse Rehegua

Melodi Chocolate Ñemboryru Ñemohenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Melodi Chocolate Ñemboryru Ñemohenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Melodi Chocolate Ñemboryru Ñemohenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Tuichakue ha Ñemyenyhẽ: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Ñe'ẽ Rape: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Ñeapopy Tecnología: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Diseño Jepy'apy: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Ñesẽheka: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Inspiración: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Proyecto Ára Tuichakue: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Mba'apo Rape: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Aty Rembiguái: Ebru Sile Goksel
Ta'ãnga Mba'eñemoneĩ: Photographer: Yonca Muslubaş