Itaju Mba'eñongatuha · 2026
Chuehfeng Hami Melon Wine Kaguyjtypegua
by Yisong Hu
- A' Design Award Itaju 2026 in Mba'eñongatuha
- CLIENT: Shijiazhuang Xianxing Brand Design Co., Ltd.
- Estimated Number of Design Views: 4,342,080
- Verification code 706192BC5C · Verify this award
Colors
About Chuehfeng Hami Melon Wine Kaguyjtypegua
Chuehfeng meloa Hami kaguy jaguarupa ombojehe'a Hami tavaguasu kulturaregional Xinjiang Uygur tetãmimbygua ndive, peteĩ mba'e repýva teete reko mbaretehápe, ohechaukáva Zeda Rape jehekombo'e. Ombojere pe tetãmimby specialidad peteĩ Kaguy Frontéra-ramo ohechaukáva Zeda Rape kultura, oiporúvo mba'e ijeko'ehápe teko rehegua ha peteĩ botella akãngue pyahu oĩva avei insenso ryru ramo. Etiketa katupyry tembiporu ombojehe'a jepokuaa modernidad pyahu ndive, ome'ẽva peteĩ jaguarupa apopyre iporãvéva, hetáva mba'apo apytépe.
About the A' Design Award Itaju
Chuehfeng Hami Melon Wine Kaguyjtypegua ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Chuehfeng Hami Melon Wine Kaguyjtypegua ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Chuehfeng Hami Melon Wine Kaguyjtypegua omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
