Minsheng Lesuke Ñuãhã Hangzhou Minsheng Healthcare Co., Ltd omba'apóva

Minsheng Lesuke Ñuãhã Hangzhou Minsheng Healthcare Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Minsheng Lesuke Ñuãhã

Hangzhou Minsheng Healthcare Co., Ltd -gua

Mba'eporuhára: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

6,608

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #177214 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Minsheng Lesuke Ñuãhã Rehegua

Minsheng Lesuke ha'e peteĩ ñuãhã dizáño pohã oipytyvõva ojehejávo jepita. Ko dizáño oiporu peteĩ tova puka rechaukaha oñemohesãkãvéva ohóvo ha sa'y porã hesãiva, oporomokyre'ỹ hag̃ua oporomongyhyje rangue. Peteĩ ñuãhã narã ohechauka ñepyrũha ára ojeheja hag̃ua jepita, ha peteĩ ñuãhã hovyũva he'ise okakuaa ha ojoja hague. Umi pohã ára ha ára g̃uarã oñemboja'o kora'i porãme tape akuvégui ojejapóvape, ikatu hag̃uáicha ojepe'a peteĩ kora'i ára ha ára ha ojehecha porã mba'éichapa oho tenonderã. Hete ojejapo kuatia oñemoingove jey kuaávagui, oñemohu'ãva kuatia hesa'yjo'ỹvape ha peteĩ ñuãhã po'i hu'ũvape.

Jeguerohory

A' Design Award Brónse Rehegua

Minsheng Lesuke Ñuãhã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Minsheng Lesuke Ñuãhã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Minsheng Lesuke Ñuãhã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Tuichakue ha Ñemyenyhẽ: product dimensions, 82 mm x 25 mm x 125 mm
Ñe'ẽ Rape: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Ñeapopy Tecnología: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Diseño Jepy'apy: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Ñesẽheka: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiración: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Proyecto Ára Tuichakue: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Mba'apo Rape: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.