Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) Alara Selin Murkozoglu omba'apóva

Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) Alara Selin Murkozoglu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design)

Alara Selin Murkozoglu -gua

Mba'eporuhára: Sushico

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

6,867

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #180080 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) Rehegua

Háicha Turquía-pe pe restaurante Far Eastern ñepyrũ ha ojepysóvéva, Sushico's ñeñongatu ñembosakoʼi omyesakã jeý pe marca's mbaʼe rehegua peteĩ ñemañandi pyahu rupive, ojapóvo peteĩ ñeʼẽ techapyrã oñepyrũva pe Far East rembiecharã ha techaukaha rehe. Asia mbaʼe porãvepa ojepyahúva kanji-pe oñembojaʼóva ta'angakuéra rupive, peteĩteĩ omombeʼúva iñe'ẽmbyky tee. Peteĩ tekorã ko'ãgagua, omyakãva pe pytã Japón-mba'éva, ha jehaipy oñeporavo porãva, ojoajúva pe marca's espíritu ndive, omboty peteĩ tembiapoyke michĩ ha katu mbarete.

Jeguerohory

A' Design Award Brónse Rehegua

Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Sushico Mboʼeha Ñembojaʼo: Ñeñongatu Ñembosakoʼi (Packaging Design) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Tuichakue ha Ñemyenyhẽ: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Ñe'ẽ Rape: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Ñeapopy Tecnología: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Diseño Jepy'apy: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Ñesẽheka: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiración: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Proyecto Ára Tuichakue: 2025 Turkey, İstanbul
Patente-kuéra: Copyrights belong to Sushico 2025
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.