Tao Hua Ji Karameguã Jopói rehegua Ñeñuã Zhou Jingkuan omba'apóva

Tao Hua Ji Karameguã Jopói rehegua Ñeñuã Zhou Jingkuan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2026

Tao Hua Ji Karameguã Jopói rehegua Ñeñuã

Zhou Jingkuan -gua

Mba'eporuhára: Dong'e E Jiao

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181701 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tao Hua Ji Karameguã Jopói rehegua Ñeñuã Rehegua

Tao Hua Ji ha'e peteĩ karameguã jopói rehegua ñeñuã ojejapóva peteĩ tembi'u vevúipe g̃uarã omongaraíva ha omoporãva pire, ha oñemboguatáva kuñanguérape g̃uarã. Peteĩ yvoty pytãngy peteĩcho ipotýva mbohapy dimensión-pe ha'e pe mba'e ojehechavéva, ohechaukáva pe marka réra ha marka rechaukaha. Pe ojeporúva óro ha ñemboyke impresión ome'ẽ yvoty roguépe peteĩ textura hetáva capa, ojehecha porãva mombyry guive umi tenda ñemuhã henyhẽvape. Peteĩ jyva rupive ikatu ojegueraha hasy'ỹre, upévare pe karameguã iporã jopóirã. Hyepýpe, peteĩ capa PET hesakãva oreko ojejapóva ipype ta'anga ha umi mba'e iñimportantevéva pe producto rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

Tao Hua Ji Karameguã Jopói rehegua Ñeñuã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tao Hua Ji Karameguã Jopói rehegua Ñeñuã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tao Hua Ji Karameguã Jopói rehegua Ñeñuã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Tuichakue ha Ñemyenyhẽ: 430*100*255mm
Ñe'ẽ Rape: TAO HUA JI
Ñeapopy Tecnología: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Diseño Jepy'apy: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Ñesẽheka: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiración: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Proyecto Ára Tuichakue: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Mba'apo Rape: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patente-kuéra: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Aty Rembiguái: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Ta'ãnga Mba'eñemoneĩ: Zhou Jingkuan（Creator）