Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2026

Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Brónse Winner in Mba'eñongatuha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty

Songfengruo Ancient Tree haʼe peteĩ kaha jopói ojejapóva kaʼay hũ iporãvévape g̃uarã. Pe kaha okapegua orekóva 240 mm x 60 mm x 240 mm ha oguereko hyepýpe mbohapy ñongatuha michĩva, peteĩteĩ 65 mm x 40 mm x 150 mm. Ojejapo peteĩ taʼanga kuri'y rogue rehegua pe marka peg̃uarã ha ojeporu jeyjey ojoykére ñongatuha ape ári. Ñemboguapy sãiʼỹva (relieve) sa'yʼỹva omeʼẽ pypuku pe kuatia sỹime. Umi ñongatuha ojehecháva iporã ha ojoykére omomanduʼa pe mbotyha ojepeʼa ha oñembotýva China-pegua. Umi sa'y hũ pytãũva ha kuatia orekóva kaʼay ryvi ha hape rehegua ohechauka pe marka ohekaha ñande rekoha, tesãi ha mbaʼe porãita.

The Recognition

About the A' Design Award Brónse

Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Songfengruo Ancient Tree Kaʼay hũ ryru ñemboty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.