Brónse Mba'eñongatuha · 2026
Fortune Express Baijiu Ryru Mo'ãha
by Yao Wu
- A' Design Award Brónse 2026 in Mba'eñongatuha
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Baijiu Ryru Mo'ãha
Fortune Express ha'e peteĩ ryru mo'ãha ojejapóva baijiu-pe g̃uarã. Pe karameg̃ua ijape jo'áva ogaho'iha ojoguáva oguereko 280 por 150 por 230 milímetro ha ojeipe'a iguýgui. Ojehupívo peteĩteĩ hyepypegua pehẽngue, ojehecha po botella, ha peteĩteĩ botella ohechauka peteĩ Mba'eta Jára ambueichagua peteĩ Po Elemento sa'ýpe. Umi botella guýpe oĩ po ryru mimbi apesỹi ndojehecháiva hyepy, ojemondorova ojehechauka hag̃ua ta'anga'i michĩva ijeguakáva. Pe ryru okarapegua oñemohu'ã foil stamping rehe, ha umi kuatia'atã ojemboguapy digital printing rupive. Umi ta'anga apesỹi ojejapo poliéster inimbo hu'ũgui ha imba'emimbipy ojejapo ombojegua hag̃ua.
About the A' Design Award Brónse
Fortune Express Baijiu Ryru Mo'ãha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Fortune Express Baijiu Ryru Mo'ãha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Fortune Express Baijiu Ryru Mo'ãha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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