Cervinago Rosso Ñembotypy Ñembosako'i Luigi Mazzei omba'apóva

Cervinago Rosso Ñembotypy Ñembosako'i Luigi Mazzei omba'apóva ha'e rembiporuarã oñemba'eguaséva 2019 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2019

Cervinago Rosso Ñembotypy Ñembosako'i

Luigi Mazzei -gua

Mba'eporuhára: Azienda Agricola Cerchiara

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

14,003

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #81713 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cervinago Rosso Ñembotypy Ñembosako'i Rehegua

1940 ary ñepyrũhápe, peteĩ ta'ãnga ñemongu'e rape hérava "noir" ojepokuaa porãite. Mba'apo tenondegua ha'e peteĩ kuñakarai hũva, ipurahéiva ha vy'aitéva, ao hũva apytépe. Pe teko ojehechaukahápe ñemohenda ñembosako'ípe oñemokyre'ỹ Billy Wilder ta'ãnga ñemongu'e "Double Indemnity"-gui. Ñemohenda huguy ha Cervinago letra rape omandu'a botĩ ryepy kañygua ha kuñakarai hũ tembe pytã. Tendaguasu ojejapohápe oñehechauka ambue letra rapépe. Marandu ta'ãnga ñemohenda rapykuéri ohechauka botĩ mba'e iporãvéva.

Jeguerohory

A' Design Award Brónse Rehegua

Cervinago Rosso Ñembotypy Ñembosako'i ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Cervinago Rosso Ñembotypy Ñembosako'i ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Cervinago Rosso Ñembotypy Ñembosako'i ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Tuichakue ha Ñemyenyhẽ: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Ñe'ẽ Rape: wine, label, packaging, Packaging design, brand identity, Cervinago
Ñeapopy Tecnología: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Diseño Jepy'apy: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Ñesẽheka: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspiración: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Proyecto Ára Tuichakue: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Mba'apo Rape: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Aty Rembiguái: Designer: Luigi Mazzei
Ta'ãnga Mba'eñemoneĩ: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019