Mirzam: Monsters Collection Chokolate Ñembojere Backbone Branding omba'apóva

Mirzam: Monsters Collection Chokolate Ñembojere Backbone Branding omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Mirzam: Monsters Collection Chokolate Ñembojere

Backbone Branding -gua

Mba'eporuhára: Backbone Branding

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

36,802

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #86552 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Mirzam: Monsters Collection Chokolate Ñembojere Rehegua

Chokolate-japohára UAE-gui (Dubai-pe) oikotevẽkuri marca peteĩ chokolate ojejapohápe g̃uarã po rupive bean-to-bar ramo. Téra ha identidad-gui producto diseño ha embalaje peve, mba'apoha'aty odiseña peteĩteĩva elemento peteĩ mombe'u iporãitereíva opaite concepto rehegua. Pe marca oñemopyenda viaje ñemotenonde Oriente ymaguare rupive, tape yguasu ñemomarãndu'ỹva ha rape oñembotovéva rupive. Peteĩ viaje peteĩ tetãgui ambue tetãme, ojehupa hag̃ua monstruo ha personaje mitológico ndive. Embalaje diseño ha'e peteĩ ilusión viaje mito ha realidad mbytépe.

Jeguerohory

A' Design Award Itaju Rehegua

Mirzam: Monsters Collection Chokolate Ñembojere ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Mirzam: Monsters Collection Chokolate Ñembojere ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mirzam: Monsters Collection Chokolate Ñembojere omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Tuichakue ha Ñemyenyhẽ: Width 31 mm x Depth 1 mm x Height 61 mm
Ñe'ẽ Rape: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ñeapopy Tecnología: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Diseño Jepy'apy: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Ñesẽheka: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiración: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Proyecto Ára Tuichakue: January-September 2015, Yerevan, Armenia
Mba'apo Rape: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patente-kuéra: Copyrights belong to Mirzam Chocolate Makers
Aty Rembiguái: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Ta'ãnga Mba'eñemoneĩ: All Photo Credits to Bacbkone Branding