Pláta Mba'eñongatuha · 2020
Moutai Group's - Taiyuan ZHI Yuanyi Ykua Kanguã Ryru Jeguaka
by Li Zuo
- A' Design Award Pláta 2020 in Mba'eñongatuha
- CLIENT: Wendao WD Creativity
- Estimated Number of Design Views: 22,467
- Verification code F2E9486E86 · Verify this award
Colors
About Moutai Group's - Taiyuan ZHI Yuanyi Ykua Kanguã Ryru Jeguaka
Taiyuan ZHI Yuanyi ha'e peteĩ ykua kanguã ryru jeguaka apopyre Moutai Aty peguarã. Ko jeguaka oñemomombyry Moutai reko ojejaposévagui ha oñongatu añoite pe kanguã ryru ára jekuaápy, ojejapóva tuichave ha yvatevévo. Y ha'e pe temimo'ã mbytepegua, ykuã oñeñe'ẽ haguére peteĩ y ogueraháva temiandu ramo. Pe ijape ohechauka yguasu ha ita yvate ku'a ojehai va'ekue umi ao mburuvicha yma guaregui, oñondive umi tembikuaa ymaguare porã. Umi y ku'a, ita oĩmbáva ha arai oikuaauka vy'a ha jeikove pukú. Pe jeguaka oñembochyryry pe kanguã ryru vidrio ári.
About the A' Design Award Pláta
Moutai Group's - Taiyuan ZHI Yuanyi Ykua Kanguã Ryru Jeguaka ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Moutai Group's - Taiyuan ZHI Yuanyi Ykua Kanguã Ryru Jeguaka ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moutai Group's - Taiyuan ZHI Yuanyi Ykua Kanguã Ryru Jeguaka ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.