Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ Xiang Qian, Deng Zhehao and Yao Wenliang omba'apóva

Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ Xiang Qian, Deng Zhehao and Yao Wenliang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2020

Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ

Xiang Qian, Deng Zhehao and Yao Wenliang -gua

Mba'eporuhára: Rufy Design

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

21,867

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #87642 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ Rehegua

Kuatiañe'ẽ: Pony Pack Tea ha'e peteĩ regalo ryru ñemoĩ ojejapóva ka'ay iporãvévape ĝuarã. Pe apopyrã osegui pe ka'ay apo rembiasakue puku, oñeñangarekóhápe umi tembiapo ymaguare ha oñembojoajúva umi mba'apo remimoĩmby ko'aĝagua ndive. Umi tai chino ojehai umi ára oñondivepa rehegua ojejere hese hova ári ohechauka haĝua pe mba'e porã oguerekóva ohasáva ára rupive. Pe atýpe oĩ peteĩ ryru ha peteĩ vosa ao gu4igua ojejokýva peteĩ sã kandu apytĩ rupive. Ojeporu kuatia hasy'ỹva ha ipoñýva, screen printing, bronzing ha embossing reheve. Umi mba'e techaukaha oguereko pe ka'ay columna ha ka'ay chipa mandu'a.

Jeguerohory

A' Design Award Pláta Rehegua

Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pony Pack Tea Primary Function: Ka'ay Regalo Ryru Ñemoĩ ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Tuichakue ha Ñemyenyhẽ: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Ñe'ẽ Rape: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Ñeapopy Tecnología: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Diseño Jepy'apy: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Ñesẽheka: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiración: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Proyecto Ára Tuichakue: 2017-2017.9 changsha, hunan province, China
Mba'apo Rape: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Aty Rembiguái: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Ta'ãnga Mba'eñemoneĩ: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。