Huanghongying Ka'a Ryru by Wei Dai and Kun Luo

Huanghongying Ka'a Ryru by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Huanghongying Ka'a Ryru

by Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Huanghongying Ka'a Ryru

Huanghongying ha'e peteĩ ryru ojejapóva ka'a oñemyaty va'ekue Guizhou yvyty'ĩ rupive. Pe okape ryru ojejapo karton po'ĩgui, ijyváigui ojegueraha, ojetravesa ha ojepyahujey hağua. Pe ka'a oñembojajáva bolsakuéra michĩve ha ojoavýva, upéicharõ peteĩ-teĩ ikatu oñeraha ndoipe'áiva ambue rehe. Ta'anga ojejapóva po guive oñemohenda opa ryru rehe ohechauka hağua pe yvyty'ĩ ára reko, ko tetã ñemitỹ reko ha techapyrã ojeporúva ka'a kokuépe. Umi mba'e ikatupyryva ojehai ta'anga ykére. Ko diseño omoĩ umi ohepyme'ẽvape ohecha hağua mamóguipa osẽ ha mba'eichaguápa hekove pe ka'a.

The Recognition

About the A' Design Award Brónse

Huanghongying Ka'a Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Huanghongying Ka'a Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Huanghongying Ka'a Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensions & Packaging: Width345mm x Depth 165mm x Height 85mm
Tags: tea ,packaging, beverage, illustration, Graphics, Environmental
Production Technology: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Design Challenge: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Research: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiration: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Project Duration: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Team Members: Designer:Wei Dai
Creative Director:Kun Luo
Image Credits: Designer Wei DAI,Huanghongying,2017