Akimbo Coffee Beer Y'ûva Rapicha by Wen Liu and Kaichen Xie

Akimbo Coffee Beer Y'ûva Rapicha by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Akimbo Coffee Beer Y'ûva Rapicha

by Wen Liu and Kaichen Xie

Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #88579

View at A' Design Award Press Release Award Badge

Colors

The Design

About Akimbo Coffee Beer Y'ûva Rapicha

Akimbo Coffee Beer ha'e peteî packaging design mokôi kavaju coffee beer-pe g̃uarâ, ojejapo vaekue peteî coffee marca ha peteî cervecería ndive iñirûnguéra rupive. Umi kavaju oñeñemû aluminio-pe, ha upe okára caja oguereko 115 milímetro ipukukue, 66 milímetro ipeteĩkue ha 66 milímetro iyvatekue. Peteĩ ta'ánga ojejapóva po rupive ha peteĩ letra retro ojejapóva po rupive omoĩ umi kavajúpe peteĩ jehecha jaho'i ha jeko marangatu. Upe ta'ánga ohechauka umi mokôi marca mascotehápe osurfeáva yguasu rembe'ýpe. Ko diseño ojejapo umi mitãrusu consumidor-kuérape g̃uarâ ha he'i porã upe y'akã ha'e alcohólico.

The Recognition

About the A' Design Award Brónse

Akimbo Coffee Beer Y'ûva Rapicha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Akimbo Coffee Beer Y'ûva Rapicha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Akimbo Coffee Beer Y'ûva Rapicha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensions & Packaging: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tags: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology: The material of the packaging is an aluminum can.
Design Challenge: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Research: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Project Duration: The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Team Members: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Image Credits: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018