Cong Tai Baijiu Ñemboryru Baijiu by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2020
Cong Tai Baijiu Ñemboryru Baijiu
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
- Verify Award Status for #88605
The Design
About Cong Tai Baijiu Ñemboryru Baijiu
Cong Tai Baijiu ha'e peteĩ ñembopaha jekuaaukaha ojejapóva peteĩ Chino kaguyguýpe oñemosẽva anga aravógui rá. Pe motivo guasu ojehai ojejaporamoguáicha okẽ ñemombytaha Chino óga ymaguáre, oñe'ẽ mba'éicha pe anga ha'eha pe zodíaco mymba peteĩha oipe'áva ary. Pe kuatia'atã ipype ombojoaju anga ha peteĩ pirapire forma ohechaukávo mba'e reta ha po'a porã, ha pe apysáicha okárape oiporu ku forma overava peteĩ efecto rekove reheguáicha. Pe limete ojejapo cerámica-gui márol texturagua ha oñembopaha ykuégui transfer impresión rupive.
The Recognition
About the A' Design Award Pláta
Cong Tai Baijiu Ñemboryru Baijiu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Cong Tai Baijiu Ñemboryru Baijiu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cong Tai Baijiu Ñemboryru Baijiu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu,Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer:Wen Liu
Designer:Junyi Xiao
Designer:Huimin Gong
Designer:Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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