Greyder V Zapatu ryru ñuãha by Musa Celik

Greyder V Zapatu ryru ñuãha by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2020

Greyder V Zapatu ryru ñuãha

by Musa Celik

Client: Greyder

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Zapatu ryru ñuãha

Greyder V ha'e peteĩ zapatu ryru ojejapóva ojegueraha ha oñeñongatu hag̃ua zapatu ndoipurúiva bolsa plástico. Ijyva oĩva ryru rehe voi omoneĩ ojegueraha po rupive ojejogua rire. Mokõi koty oguereko zapatukuéra V ichagua omoĩvo, ha upéva omohasa'ĩve iñemboguejy. Pe V rehegua ojejapo oñemongu'évo guata rehe, peteĩ py ohasávo ambue py. Pe ryru ojejapo cartón-gui grinding rembiapokue rupive, ha umi mba'e ojepurúva ikatu ojepuru jey ha oñembyai ha'eño oĩ porãvo ambiente-pe. Pe iforma michĩ ha oñembo'ýva rupi avei ikatu ojepuru pe ryru oñeñongatu hag̃ua ambue zapatu peteĩ oficina-pe.

The Recognition

About the A' Design Award Itaju

Greyder V Zapatu ryru ñuãha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Greyder V Zapatu ryru ñuãha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Greyder V Zapatu ryru ñuãha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019