Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ by Wen Liu and Xianwen Wu

Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2020

Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ

by Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #89960

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ

Yingjiagong Baijiu ha'e peteĩ ñemaʼatỹ apopyre China alcohol mbojehuvýva rehegua. Dabie Yvyty ijysaja ojeporu tembiapo apopyrã tuichavéramo. China ink painting ha línea sã'ỹ oñembojoaju ojejapo hag̃ua yvyty ra'ãnga. Ojeporu peteĩ henda tuicha morotĩmíva, ha hovyũ ha'e sa'y mbaʼeteéva. Pe cajita okápe oñemboʼapo plástico-gui ombojejorami hag̃ua pe hepykue ha oheja hag̃ua ojerecicla. Pe limeta ha ijaptirã oñembojʼapo cerámica-gui oñemboterei rire. Pe cajita oguereko 136 mm ipuku, 116 mm ipe ha 290 mm ijýva. Ko ñemaʼatỹ ohechauka pe destilería ñembokýi ñemboʼapo tekove rupive.

The Recognition

About the A' Design Award Pláta

Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Yingjiagong Baijiu Primary Function: Yʼuha Ñemaʼatỹ ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions & Packaging: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tags: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Research: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Project Duration: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Team Members: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019