Wiseman Beer Primary Function: Kaguyjy Ryru by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2020
Wiseman Beer Primary Function: Kaguyjy Ryru
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Pláta Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #91422The Design
About Wiseman Beer Primary Function: Kaguyjy Ryru
Book Text: Wiseman Beer ha'e peteĩ mba'e ryru apopyre kaguyjy oñemba'yrúva peguarã, oñemoĩva'ekue umi mitãrusu Chinapegua rehe. Pe limeta ojejapo vidrio ha plastico-gui, pe tapã ojejapo metal-gui, ha pe kuatiaha ojejapo kuatiágui. Peteĩ ta'anga pytã ha morotĩ oñemoĩ hatã pe limeta rehe, ha peteĩ henda guasu pytã ohechauka mbarete ha py'aguapy'ỹ. Pe apopyre ryru orekóva 230 milimetro ipe, 60 milimetro ipypuku ha 60 milimetro ijyvate. Pe he'ise ha'e ome'ẽ pe kaguyjy ryrúpe peteĩ jehecha pyahu ojojoguáva umi mitãrusu reko sãsóva ha vy'apavẽ ndive.
The Recognition
About the A' Design Award Pláta
Wiseman Beer Primary Function: Kaguyjy Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Wiseman Beer Primary Function: Kaguyjy Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Wiseman Beer Primary Function: Kaguyjy Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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