Nudus Tembi'u Michĩ by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2020
Nudus Tembi'u Michĩ
Client: Depot Creative
A' Design Award Itaju Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Nudus Tembi'u Michĩ
Ko ñembojehe empresa pyahúpe guarã ohechauka ko'ã chip hesãi yva ha yvy'a rupive ojejapóva ipajé porãva tekove ha ñembosarái. Oñembojovái ambue mba'égui ha'e ojejapógui yva ha yvy'a oñembyaíva, oñemboyru yvytu rupi, mba'eve'ỹre oñemoĩ'ỹva - upévare pe 'ipajé' ñe'ẽrã. Hũ sa'y ha'e peteĩ jeporavo py'aguasu ha ijeheguietéva mercado tembi'u hesãípe g̃uarã, agencia oporavo kóva ohechauka hag̃ua producto membykyre'ỹ ha ome'ẽ hag̃ua py'aguasu jehechauka estante-pe. Ta'anga ohechauka producto yvytu rupive ñemboyru mboyve ha riregua, ohechauka yva iporãha tekoha ojapo haguéicha.
The Recognition
About the A' Design Award Itaju
Nudus Tembi'u Michĩ ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Nudus Tembi'u Michĩ ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Nudus Tembi'u Michĩ omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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