Itaju Mba'eñongatuha · 2021
Logothetis Tembi'u Embalaje
- A' Design Award Itaju 2021 in Mba'eñongatuha
- CLIENT: Logothetis
- Estimated Number of Design Views: 34,108
- Verification code 1818A51508 · Verify this award
Colors
About Logothetis Tembi'u Embalaje
Tekoha Sy, inspiración arapytu'ũva, ogueru peteĩ diseño extraordinario tembiasakue reko rehegua. Logothetis Farm Zakynthos, Grecia-pe, ohechaukáva umi valor ha importancia Grecia patrimonio legendario rehegua peteĩ manera dinámika-pe. Pe experiencia kokue-gui mesa peve ojuhu diseño, mombe'upy ha branding magia. Peteĩ identidad clásika ha potĩ ndive, ha peteĩ giro ñembosarái rehegua ko ára público-pe g̃uarã, embalaje ome'ẽ peteĩ aura haku opoguapýva opaite consumidor ogueru hag̃ua.
About the A' Design Award Itaju
Logothetis Tembi'u Embalaje ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Logothetis Tembi'u Embalaje ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Logothetis Tembi'u Embalaje omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Image Credits
- A.S. Advertising, 2019
