Tongue-Bongue Karamelo Envase by Victoria Ax

Tongue-Bongue Karamelo Envase by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Tongue-Bongue Karamelo Envase

by Victoria Ax

Client: Vi_ax

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Karamelo Envase

Ojeporoukase omoheñói hag̃ua peteĩ envase tembi'u-pe g̃uarã. Oñemboheñóivo envase, tuicha mba'e ndojehechauka'i mboyve mba'éichapa oikóta. Mercado-pe oĩgui heta solución estereotipada, oñehenohẽva'erã ambue mba'e, ojesẽva'erã umi plantilla rehe. Ha oñema'ẽ pe proceso karu reheguápe, ha'éva ñandejopy ha ñande'apo tembi'u jurúpe. Péva ha'e idea ypykuépe g̃uarã. Yvypóra oiporu kũ osupir hag̃ua opavave mba'e asuka'i. Umi pirulito kũ-icha omoheñói peteĩ metáfora surreal "kũ kũ ári (yvypóra kũ ári)".

The Recognition

About the A' Design Award Brónse

Tongue-Bongue Karamelo Envase ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tongue-Bongue Karamelo Envase ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tongue-Bongue Karamelo Envase ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.