The Meaninghall Tea Ka'a Ñeñongatu by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2020
The Meaninghall Tea Ka'a Ñeñongatu
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
- Verify Award Status for #97594
The Design
About The Meaninghall Tea Ka'a Ñeñongatu
Meaninghall Tea ha'e peteĩ ñeñongatu jeporã Biluochun ka'a hovyũrã. Biluochun ha'e peteĩ ka'a hovyũ ojejapóva Luxiang-pe, peteĩ tava'i oĩva Tai ýpa ykére Suzhou-pe, China-pe. Pe ñeñongatu ojejapo kuatia jeguaka ijehegua reheve, orekóva peteĩ ojejaho'i pa'ũ ombojeraha'áva pe tava mbytepe ari'i tuja rehe. Ta'anga rasã ha'ete ombojoaju yvyty, ýpa ha óga guasu ra'anga peteĩ yvy ra'angápe. Ojeporu hot stamping ohechauka hag̃ua pe ka'a rekove teete. Ndojeporúi ta'anga ojejapoitéva, upévare pe tetã teko rekove ojehechauka py'aguapy ha ág̃agua rupive.
The Recognition
About the A' Design Award Pláta
The Meaninghall Tea Ka'a Ñeñongatu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ The Meaninghall Tea Ka'a Ñeñongatu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Meaninghall Tea Ka'a Ñeñongatu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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