Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva by Xiaomi

Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2020

Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva

by Xiaomi

Client: Xiaomi

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #98596

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Colors

The Design

About Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva

Mi Watch Li Bai ha'e pe ojejapyhapyva ojejapo va'ekue peteĩ reloh iñarandúva peguarã. Pe kaha ojejapo kuatiágui ha oguereko peteĩ kuatia mixtúra tembi'urã, upévare noñeñandúi plástico. Peteĩ hologrāma mbohapy jekóva oñemoĩ pe reloh rováre pe ojejapyhapyva ipype. Ŷ ryrýi ojekuaa osyry ojehecha ramo pe kaha ambue jehecha suhágui. Ñehai omohyvatáva ha peteĩ tinta apytéva ombojevy pe rova ha pe iñapytĩ jehecha ha ipiru. Pe reloh oĩ pe kuatia rehe peteĩ henda ojupíva ári, na'ani peteĩ ykuápe, upévare pe reloh ojekuaa ovevéramo. Pe ojejapyhapyva orekova 295 rire 79 rire 49 milímetro.

The Recognition

About the A' Design Award Pláta

Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mi Watch Li Bai Primary Function: Mba'yru Reloh Iñarandúva Ojejapyhapyva ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han