Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e by Salvita Bingelyte

Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2020

Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e

Ko Regalo Aty Arete Guaraéva ha'e peteĩ mba'e ojeporúva ojejapo ojaho'i haguã regalo aty ho'úvape arete jave. Ko aty oguereko peteĩ chocolate bar ipohýiva 80 g, peteĩ ka'a rogue paquete ipohýiva 40 g, peteĩ eirete tekove reheguáva jarra ipohýiva 200 g ha peteĩ tata rendy hyakuãva kanela ipohýiva 140 g. Umi ta'anga ojejapo Zemyna, yvy jára Lituania guaréva rehe, ojehechauka ápe ha'ete peteĩ tekove ága pegua omondéva sapatu okarayguápe ha aku'i apysápe. Pe jára akã raguéva morotĩ puku omomandu'a ro'ysãre ha umi ta'anga arete guaréva jaikuaáva. Peteĩ sa'y tekove reheguáva imýi'ỹva ohechauka umi mba'e oĩva ipype. Ojeporu offset, flexografía ha ñemboguapy digital.

The Recognition

About the A' Design Award Pláta

Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Holiday Gift Set Primary Function: Ijespysiaru Regalo Aty rembi'e ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)