Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e

Be Er Xiang Doce Constelación ha'e peteĩ kirapepẽ sunflower ñemomboʼe ojejapo vaʼekue peteĩ marca pyahúpe g̃uarã. Pe recipiente ojejapo tinplate-pe hyepýpe peteĩ plástico bolsa reheve, ha umi ta'ãnga ojejapo irundy sa'y moimprenta reheve. Peteĩteĩ paquete oguereko 100 milímetro diámetro-pe ha 150 milímetro yvate-pe. Umi ta'ãnga ombojoaju doce constelación-kuéra sunflower ta'ãngáre. Pe constelación temaite oiporavo haguã ha'e peteĩ mba'e ojekuaáva mitã rusu-kuéra apytépe. Pe tembiapo ha'e omoĩ haguã pe marca pyahúpe peteĩ ta'ãnga imembyre ha oñembyaty haguã mitã rusu oipuruvaʼerã umi kirapepẽ.

The Recognition

About the A' Design Award Brónse

Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Be Er Xiang Twelve Constellations Kirapepẽ Sunflower Ñemombo'e ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019