Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2024
Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin
Client: Laizhou Distillery
A' Design Award Kala Winner in ʻUhi Category
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- Verified Award Winner
- Verify Award Status for #154181
The Design
About Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin
He hoʻolālā hoʻopili ʻo Jiao Yu Gin i hana ʻia no kekahi gin i hana ʻia ma Sichuan, Kina. He kino lohelohe piʻo ko ka ʻōmole aniani polū ʻāhiu me nā kiʻi kālai ulana ʻohe ma ka ʻili. E pili ana nā kiʻi kālai i ka moʻomeheu ulana ʻohe o nā ʻāina ʻo Sichuan a me Chongqing. Hāʻawi ka ʻili kiʻi kālai i kahi paʻa ʻoluʻolu a me kahi manaʻo hoʻopā papa. Hōʻike kekahi lepili pepa ʻohe hiki ke popopo maoli i ka ʻikepili huahana ma kahi hoʻonohonoho maopopo me nā waihoʻoluʻu kūʻē. Hoʻopaʻa kekahi ʻumoki lāʻau ʻoka i ka ʻōmole a hiki ke pani hou ʻia ka ʻōmole ma hope o kēlā me kēia lawelawe ʻana. Hiki ke hana hou ʻia ke aniani, ka lepili a me ka ʻumoki.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Jiao Yu Gin Ka Hoʻopili Ana o ka ʻŌmole Gin e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
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