Fortune Express Ka Pahu Hoʻopili Baijiu na Yao Wu

ʻO Fortune Express Ka Pahu Hoʻopili Baijiu na Yao Wu he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

Fortune Express Ka Pahu Hoʻopili Baijiu

na Yao Wu

Mea Kūʻai: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

7,184

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #182337

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fortune Express Ka Pahu Hoʻopili Baijiu

He hoʻolālā hoʻopili ʻo Fortune Express no ka baijiu. He 280 ma ka 150 ma ka 230 milimika ke ana o ka pahu me ke kaupoku piko lua, a wehe ʻia mai lalo mai. Ma ka hāpai ʻana i kēlā me kēia ʻāpana pepa o loko, ʻike ʻia nā ʻōmole ʻelima, a hōʻike kēlā me kēia ʻōmole i kekahi Akua Waiwai ʻokoʻa ma ke kala o nā Mea ʻElima. Ma lalo o nā ʻōmole he ʻelima pahu makapō palupalu i haehae ʻia e hōʻike i nā kiʻi liʻiliʻi i hana kiʻi ʻia. Ua hoʻopau ʻia ka pahu waho me ke kāpili ʻili kālā, a ua paʻi kikohoʻe ʻia nā lepili. Ua hana ʻia nā pēpē palupalu me ka fiba polyester palupalu me nā kikoʻī humuhumu ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Fortune Express Ka Pahu Hoʻopili Baijiu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fortune Express Ka Pahu Hoʻopili Baijiu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Fortune Express Ka Pahu Hoʻopili Baijiu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Nā Ana a me ka Hoʻopili: Length 280mm x Width 150mm x Height 230mm
Nā Lepili: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
ʻEnehana Hana: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Pilikia Hoʻolālā: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Noiʻi: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Hoʻoulu Manaʻo: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Ka Lōʻihi o ka Papahana: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Kaʻina Hana: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Nā Palapala Kuleana: /
Nā Lālā Hui: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Nā Kuleana Kiʻi: /